Danielle Brown, VP of Marketing, Points : Many brands and merchants make the mistake of implementing a loyalty program, but fail to set clear objectives and goals which will help to determine the success of their programs. But measuring loyalty goes beyond measuring the strength of the brand-to-consumer relationship. It’s about driving engagement, which ultimately helps drives profit. In order to define their variables of success, as well as gauge program efficiency, consumer data must be based on a number of measures. Kristina: Can you give an example of this? Danielle: For example, to measure efficacy, brands and merchants can look at their program engagement and define what engagement means. Looking to gauge the number of times a customer interacts with your brand? Measure social or transactional engagement. http://traininginterviewpreparation.universitypunjabi.org/2016/09/05/the-emerging-opportunities-in-major-issues-in-selection-for-medical-student/check these guys outWant your consumers to spend more?
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The good news for Canadian jobs seekers is that many employers prefer to stick with standard inquiries, according to a survey by staffing firm Accountemps. Questions about the applicants’ interest in the position and company were most frequently cited as senior managers’ favourites (45 per cent), followed by asking about candidates’ previous experience (20 per cent). However, unique questions are never off the table. Some senior managers cited these questions as their go-tos: “Use an ad slogan to describe yourself.” “What kind of animal would you be?” “If you could have all of the ice cream in the world, how many different flavours would you take to make a sundae and how many toppings would you pick?” “Tell me something different about yourself that’s not written on your resume.” “What kind of magazines do you read?” “What did you want to be when you grew up?” Canadian senior managers were asked “When interviewing job candidates, what is your favourite question to ask?” Their responses fell into the categories below*: Pertaining to the position or company 45% *Responses do not equal 100 due to rounding. “While specific interview questions will vary depending on the company or position, there are standard discussion points that candidates should prepare for to help lay the groundwork for a successful interview,” said Dianne Hunnam-Jones, Canadian president of Accountemps. “Thorough research into the company, including potential challenges, threats and opportunities, will help you to articulate how your skills can enhance business growth while also assisting you in evaluating how the role fits into your career goals.” Senior managers reported the following interview questions among their favourites, and Accountemps offers the reasons they are commonly asked: Category “Why did you choose this career?” “Where do you see yourself in the future?” Whether the position would contribute to an applicant’s overall career goals If those objectives align with the company’s If their ambitions are a fit with the role About the Research The survey was created by Accountemps and conducted by an independent research firm. It includes responses from more than 300 senior managers at companies with 20 or more employees in Canada. About Accountemps Accountemps, a Robert Half company, is the world’s first and largest specialized staffing service for temporary accounting, finance and bookkeeping professionals. The staffing firm has more than 325 offices worldwide. More resources, including online job search services and the company’s blog, can be found at roberthalf.ca/accountemps .
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